H. Wesley Perkins Notes Serious Flaws in Recent Harvard Study A press release.

A Response to "A National Evaluation of Social Norms Marketing Interventions" A critique issued by Alan Berkowitz, Ph.D.

Harvard Study of Social Norms Deserves "F" Grade for Flawed Research Design
An opinion piece issued by H. Wesley Perkins and Jeffrey Linkenbach

September 11, 2003
The Exponent
The Campus Newspaper of Montana State University
Oops! Papers Retract MOST of Us Story
By Jeff Linkenbach
"Contrary to news reports, Montana'a MOST of Us campaigns were never part of an evaluation conducted by a Harvard University Researcher. The Associated Press has publicly retracted the misinformation printed in recent headlines ..."

August 29, 2003
The Daily Illini
The Campus Newspaper of the University of Illinois at Champaign-Urbana
Label Is Nothing to Celebrate
By Michael P. Haines
An op-ed on the harmfulness of so-called Party School designations, as viewed from a social norms perspective.

Excerpt:
"The Princeton Review, one of the major resources for college-bound students and their parents, recently issued its "Top Party School" designations. While much of the information provided by the Princeton Review is useful, the designation of which schools are best for partying is not, since it undermines the work done over the years to address alcohol abuse and injures the reputations of the colleges, students and the surrounding communities. How? By promoting a powerful perception that alcohol abuse, illegal drug use, substance abuse and excessive behavior are the norm among the student body. If students think this constitutes normal behavior, they may feel pressure to emulate it because everybody's doing it. However, that perception is wrong..."