variety of resources are available for those who are currently engaged
in, or investigating the implementation of, a social norms project. Here
you will find more specific information as well as links to important
web-based resources. These are divided into six topical areas:
We are disappointed to announce the 2011 National Conference on the Social Norms Approach has been canceled. The decision was not an easy one for us to make. Based on increasing costs, it was clear it would have been prohibitively expensive to host the conference in the venue we had selected. However, we are all committed to this conference and will be working to find a venue for 2012. We look forward to our continued work in the field.
In order to make searching for references on social norms topics easier for you, we have created this new section. In it, you will find eleven topic areas, each with a bibliography that includes selected references with abstracts, as well as website links to case studies. In general, articles chosen for inclusion reflect current research and best practices.
Data and Instruments
Information about and links to:
- The National
College Health Assessment
- Social Norms
- High School
- The College
Campus Survey of Alcohol and other Drug Norms
- Monitoring the
Links to a number of web sites that provide information about possible
funding sources. They include:
- Centers for
- National Institute
on Alcohol Abuse and Alcoholism (NIAAA)
- National Institutes
- Safe and Drug-Free
A guide for practitioners who are implementing social norms projects,
with resources and advice on generating news coverage and shifting the
public debate on issues of health and safety
This comprehensive, step-by-step manual was designed specifically for those who want to use the social norms approach to address school-age and community-wide issues, and it provides both the theoretical and practical information to do so effectively, and with fidelity to the model. As such, it will be a valuable resource for anyone involved in such an effort —be they community members, school administrators and staff, or health promotion professionals.
Social Norms Model and Evaluation Tools
These materials were developed at NSNI as working tools, primarily to assist colleges and universities which are conducting social norms marketing interventions to reduce the adverse consequences associated with high risk alcohol consumption. Since many colleges and universities participate in the National College Health Assessment (NCHA), this model and evaluation tool uses questions in the NCHA as examples of available relevant information.
The model and the assessment tools, although written in terms of social norms marketing campaigns directed toward alcohol consumption, can be adapted for other issues. Please contact us at NSNI if you would like assistance in adapting this material for other social norms marketing interventions.
The Report on Social Norms
The "Social Norms Report" is comprised of the publications "The Social Norms Quarterly", and the "Social Norms Working Papers", edited and published by Dr. Alan Berkowitz over a period of two years from 2001 to 2003. The report is the fulfillment of his desire to provide a catalyst for advancing the field, by promoting critical reflection, advancing new practices, and providing resources and state-of-the-art ideas.
Copies of all issues, and a comprehensive index, are available here in their entirety, as PDFs.
A number of web-based resources with useful information for those using
the social norms approach. They include:
- The Alcohol
- The BACCHUS
and GAMMA Peer Education Network
- Behavioral Risk Factor Surveillance System (BRFSS)
- The Center for
Substance Abuse Prevention (CSAP)
- The Higher Education
Center for Alcohol and Other Drug Prevention: Social Norms and Social
- Inter-Association Task Force
- Montana Most
- Social Norms
- Social Norms
- Youth Health and Safety: the Social Norms Approach