A wide variety of resources are available for those who are currently engaged in, or investigating the implementation of, a social norms project. Here you will find more specific information as well as links to important web-based resources. These are divided into six topical areas:

National Conferences

We are disappointed to announce the 2011 National Conference on the Social Norms Approach has been canceled.  The decision was not an easy one for us to make.  Based on increasing costs, it was clear it would have been prohibitively expensive to host the conference in the venue we had selected.   However, we are all committed to this conference and will be working to find a venue for 2012.  We look forward to our continued work in the field.

Topical Bibliographies

In order to make searching for references on social norms topics easier for you, we have created this new section. In it, you will find eleven topic areas, each with a bibliography that includes selected references with abstracts, as well as website links to case studies. In general, articles chosen for inclusion reflect current research and best practices.

• The National College Health Assessment
• Social Norms Surveys
• High School Surveys
• The College Campus Survey of Alcohol and other Drug Norms
• Monitoring the Future
• Others

• Centers for Disease Control
• National Institute on Alcohol Abuse and Alcoholism (NIAAA)
• National Institutes of Health
• Safe and Drug-Free Schools Program

Guide Book
A guide for practitioners who are implementing social norms projects, with resources and advice on generating news coverage and shifting the public debate on issues of health and safety

Social Norms Model and Evaluation Tools
These materials were developed at NSNI as working tools, primarily to assist colleges and universities which are conducting social norms marketing interventions to reduce the adverse consequences associated with high risk alcohol consumption. Since many colleges and universities participate in the National College Health Assessment (NCHA), this model and evaluation tool uses questions in the NCHA as examples of available relevant information.

The model and the assessment tools, although written in terms of social norms marketing campaigns directed toward alcohol consumption, can be adapted for other issues. Please contact us at NSNI if you would like assistance in adapting this material for other social norms marketing interventions.

The Report on Social Norms
The "Social Norms Report" is comprised of the publications "The Social Norms Quarterly", and the "Social Norms Working Papers", edited and published by Dr. Alan Berkowitz over a period of two years from 2001 to 2003. The report is the fulfillment of his desire to provide a catalyst for advancing the field, by promoting critical reflection, advancing new practices, and providing resources and state-of-the-art ideas.

Copies of all issues, and a comprehensive index, are available here in their entirety, as PDFs.

Web Sites
A number of web-based resources with useful information for those using the social norms approach. They include:

• The Alcohol Education Project
• The BACCHUS and GAMMA Peer Education Network
• Behavioral Risk Factor Surveillance System (BRFSS)
• The Center for Substance Abuse Prevention (CSAP)
• The Higher Education Center for Alcohol and Other Drug Prevention: Social Norms and Social Marketing
• Inter-Association Task Force
• Montana Most of Us
• Social Norms Research UK
• Social Norms Surveys Online
• Youth Health and Safety: the Social Norms Approach