Welcome to the National Social Norms Institute

Linking best evidence with practice to promote effective social norms marketing campaigns to improve health on college campuses and beyond.

Welcome to our new website! Read more about the changes we’ve made.

Explore the newest and best publications on social norms marketing.
Learn how to design a social norms campaign, and connect to other organizations doing this work.
Access national data from college health centers, including health services and diagnoses.

What’s 96,911?

That’s the number of U.S. undergraduate students who participated in the

Spring 2013 National College Health Assessment survey.

PERCEPTION vs. REALITY

Some interesting items came out of that study. Flip over the cards below to see what’s real.

Perception: 5.60

U.S. college students think other students consumed 5.60 drinks the last time they “partied”/socialized

REALITY

3.58 is the mean number of alcoholic drinks U.S. college students consumed the last time they “partied”/socialized

Perception: 25.1%

College students perceive that 25.1% of their college peers smoke cigarettes daily

REALITY

The reality is that only 4.0% of college students report that they smoke cigarettes daily

Perception: 7.8%

College students perceive that only 7.8% of their peers have never used marijuana

REALITY

Actually, 62.0% of college students report that they have never used marijuana

Latest From The Blog

  • ILI 11 Oct 2014

CHSN Flu Tracking Oct. 11

In the fourth weekly report of influenza activity on campuses in the College Health Surveillance Network, 10 of […]

Instead of using scare tactics or stigmatizing messages, the social norms approach

steers people towards healthy behavior by letting

them know it’s the normal thing to do.

If you want to tell people the truth, make them laugh, otherwise they’ll kill you.

~ Oscar Wilde, writer and poet